6 Vital Features of Responsive Web Design

Posted on June 15, 2013 by venkatesan

With more and more mobile internet users, it has become highly essential to optimize the web pages such that they are clearly visible for the end user across different devices. People are using different kinds of devices such as desktop computers, tablets, smartphone etc. The screen space in monitor is wide when compared to tablets or smartphones. Hence there is a need for resizing the contents to get the best display for easy readability.

Responsive web design is the right solution for optimal viewing across different devices with easy navigation, readability, user experience etc by applying concepts like resizing, panning, scrolling etc. The general screen sizes that are targeted by responsive web design includes desktop monitor, laptop, tablet, and mobile phone. It shifts the content depending upon the screen size. Responsive web design eliminates the need for multiple versions of the site and automatically delivers the content within the context.

Some of the major features of Responsive web design are:

1. One site across multiple device: Instead of redirecting to device-specific site such as mobile site, responsive web design simplifies the work and allows a single site to reach across multiple devices such as tablet, laptop etc. Online contents can be optimized quite easily even to get displayed on smaller screen. This allows for catering good traffic from tablet and mobile devices.

2. Enhanced user experience: A unified CSS across devices provides a consistent feel and approach which enhances the user experience. This helps for increased sales and conversion rate removing all barriers.

3. Analytics and Reporting: Responsive web design needs to track only single site thus reducing tracking of conversion paths and funnels between sites.

4. SEO features: Improved visibility on Search engines can be achieved. SEO campaigns can be run effectively with unified strategy across devices. Page ranking can be improved.

5. Cost effective: You can save time and cost on mobile development and site management. Styles can be re-used and optimized. A single administrative interface can be used to manage across multiple device.

6. Offline browsing: The site can be easily and quickly accessed with offline browsing capabilities. Web applications can be used on the move without the presence of internet connection.

Responsive web design has a good scope in the market with the increasing need for media-rich internet and apps. Since the cost is reduced as well as vicinity in search engine is enhanced, the demand for responsive web design remains higher with better conversion rates.

  • October 14, 2012 |
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Trendy Mobile Apps that Triples Taxi Business

Posted on June 7, 2013 by venkatesan

Gone are the days when people hail to get taxi. The latest trend of engaging a taxi is through mobile applications. All the operations are on the fingertips to book a taxi comfortably. The user has to enter the details like type of taxi one would like to hire such as a/c, non a/c, wheel chair accessibility etc. Then the user has to select the destination and the current pick-up place. Once these information are entered, the ETA and fare is calculated automatically which can be viewed by both user and driver.

The status of the taxi such as free or board is shown by the apps. The taxi driver has all the rights to either accept a job or reject a job. On the other hand, the user can also cancel, prepone, or postpone the taxi booking using the mobile application. The GPS facility allows to track the arrival of the taxi. User can always spot the taxi on the map while the taxi drivers can also spot the customer place through the application.

Taxicab mobile application reduces your tension of hailing taxis by making the smartphones as interactive medium to book taxis. The taxi company can manage multiple taxis under one roof which can help them to manage their business.

Taxicab application can be very useful for both the taxicab owners as well as the end users. The taxi owners can manage the taxi remotely while the end user can engage a taxi through their mobile. Push notifications can be send to the customer’s mobile to keep them informed about their booking and other offers provided by the company which can make them happy with best customized service.

Taxicab application can be very useful for the taxi companies to manage their cabs easily and monitor their schedules and keep the taxi engaged for deriving more profits. If you are in need of Taxicab mobile app please contact us through contact-sales@ndottech.com or else contact-us

  • October 14, 2012 |
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5 Android Apps That You Must Have for Your Business

Posted on May 30, 2013 by venkatesan

Most of the entrepreneurs started using their smartphone for performing their business activities. This is also one of the strong reason for the increase in sales of Android smartphones. Due to this many mobile app development companies started to focus a lot on developing the Android business apps. There are many business apps present in the Android market but here are the 5 Android business apps that every business entrepreneur must have in their Android smartphone.

1. Locale

Locale Android app can do wonders for you. If you are at the office then your smartphone will be put on the silent mode automatically and when you reach your home the mode is turned into the ringing mode. The app is built on very high functionality.

2. Documents To Go

This apps allows you to view and edit your Microsoft documents like PowerPoint, Word and Excel. You can also view the PDF files with the help of the Documents To GO App. This app supports file formats like doc,. docx,. xls,. xlsx,. ppt,. pptx.

3.GDocs

GDocs app allows you to access your Google Docs that you do in web browser. As of now, one can view & edit your text documents and can also view the spreadsheets and PDF documents using the GDocs app.

4. Bump

Bump allows you to share the contact informations, photos, videos and other files between two phones. Just open the Bump app and hold in your hand then, the app does the rest.

5. AK Notepad

AK Notepad allows you to take a note while you are on the move. You can set reminder for the note which you want. Even you can share the notes through SMS, E-mail and more. You can also set a particular note to be visible on the home screen for quick reference.

  • October 14, 2012 |
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App Store Optimization- The New ‘Mantra’ of App World

Posted on May 23, 2013 by venkatesan

It has not been long since mobile applications started booming into the market with full-fledge. The App stores are continuously updated with different kinds of apps that one cannot view it in a day or two. It is very interesting to note that number of apps in each platform a few months ago are like: 850,000 apps in Google Play, 800,000 apps in Apple App store, and 825,000 apps in iPhone App store.

Where is your App among the many? Since App Store is overflowing with apps, your mobile application may get lost in the crowd without being noticed by the public. Do you need a solution for this situation? Are you interested in increasing the visibility of your mobile application in the App Store? App Store Optimization (ASO) is the right solution for you. With growing number of apps, ASO has also gained importance in the App World.

App store optimization resemble the Search Engine Optimization (SEO) with one difference that instead of websites, the mobile application is optimized to get listed in the top pages of app store search page. Keywords, head title, meta data, description etc seek its own importance in bringing the App on prominent pages.

Your main intention is to bring a better app position in the App listing pages. Keywords that may be used by the end user to find your app should be used for promoting the mobile application. ASO Keyword volume estimator tool can be useful for finding the phrases most used by the end user. AppCod.es tools helps to find the keyword used by your competitors. Google Analytics also helps to understand the type of audience.

ASO has its own importance in making your App successful in reaching the audience. You will find most of the tools and techniques used with App Store Optimization is very similar to SEO. Now making just an app and posting it into the App store will not be fruitful. You may have to follow the ASO to make the app successful.

  • October 14, 2012 |
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Inevitable 10 Benefits of Mobile Website Optimization

Posted on May 14, 2013 by venkatesan

Gone are the days when mobiles where used only for communication, today mobiles have multiple uses and application. Introduction of smartphones have made the use of mobile internet to be very common among the people. Mobiles are used for accessing the web which is handy for the people and at the same time quite flexible to handle. Users get connected with the whole world just with few clicks. Mobile website optimization is one of the best technique used by companies to optimize the regular website such that the site gets displayed on the mobiles with more clarity.

On an average it is estimated that 25-30% of the traffic comes from mobile devices. Research suggests that, on average, website visitors are 51% more likely to do business with an online retailer if it has a mobile site. Some of the major benefits by optimizing the websites for mobile platform are discussed below:

1. Easy portability: The main advantage of mobile websites is that it is accessible from anywhere at anytime. Business can reach the targeted audience quickly.

2. Quick Download: By optimizing the site for mobile, the download speed is increased which can reduce the waiting time of the people.

3. Enhanced User experience: The websites are optimized for mobile platform which allows to enhance the user experience and satisfaction with easy accessibility

4. Geolocation: The users can find the geolocation of the business or stores using map facility associated with mobile application which is preferred by the users. Customers can find the business within the proximity which increases the probability of sale

5. Click to call: Websites are optimized to mobile phones which provides the opportunity for the application to utilize the click-to-call option for the users to contact with the business people

6. SEO friendly: Optimized mobile websites have good rankings on search engines as well as register with best directories

7. Brand establishment: Mobile sites help to establish brand loyalty among customers such that sales is improved with brand identification

8. Competitive edge: Customers can be retained on the site by building attractive mobile websites that beats the competitors and are exclusive among the crowd

9. QR codes: Sale of product can be recognized instantly via QR codes that identify products for billing

10. Advertisements: Mobile websites are one of the best medium for ad promotion since it can reach more audience effectively through the hand-held machine.

  • October 14, 2012 |
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High Percentage of User-Generated Brand Engagement Present in Pinterest

Posted on May 8, 2013 by venkatesan

According to a recent study done by Curalate and Digitas, the marketing and technology providers, about seventy percent of the brand engagement which is present in Pinterest is actually user-generated. Surprising isn’t ?

But these numbers don’t affect companies who are in automobile and fashion retail industries, as for quite some time they haven’t been cashing on the Pinterest’s engagement. As per Digitas, this is a huge problem as when brands don’t use Pinterest, they leave a huge gap in the overall marketing strategies.

John Bitterman who is the senior VP of mobile, content and social lead at Digitas feels that brands do have to go forth and do pinning. The study has shown various opportunities that can help brands to drive conversations on Pinterest which is becoming the engaging visual platform. So, by leveraging to the rich consumer insights, brands can easily cut the guesswork out of their current visual content related strategies. And then they can easily share the type of image which their consumers or audiences want to see.

In addition to that the market research which was done by Curalate and Digitas also showed that eighteen percent of the fashion retail brands pin their items and brands on the Pinterest. Even the study showed that the average pin for retail fashion industry done by brands amounted to forty six pins.

The shocking aspect was that the automobile industry lacked a lot in Pinterest engagement. As per the statistic analysis, more than seventy to eighty percent of the Pinterest engagements of the industry is user-driven. Especially in the case of the automotive brands, a lot of repins were created on community posting rather than brand posting.

Even the study showed that the on an average brands received three repins. This is compared to the ten repins that users would receive for posting products related to automotive. What trade analysis feel that aspirational products like cars have to do well in Pinterest and it is quite sad to see the auto industry stuck up in the first gear.

As per Apu Gupta, the CEO of Curalate, it is really astonishing and some what the industry needs to enact the marketing strategy of leveraging their brand’s heritage to display a compelling visual story which could create a great emotional connection with consumers.

The one particular industry that found to achieve great success and activeness in the Pinterest community was the electronic brands. Curalate and Digitas found that about forty seven percent of the pins of electronic industries were done by brands. Moreover, the study also found out that the pictures of the e-health devices proved to be quite popular on the website.

Now this study was conducted using the statistics information from more than ten million Pinterest comments, pin, likes, etc. Curalate and Digitas checked the entire Pinterest data from the available 120 brands which were available for study.

Over the past few years, the usage of Pinterest for marketing purpose has been increasingly gaining momentum. Just last month, Pinterest introduced a new analytic for verified brands with the major aim of improving the marketer’ experience in relation to social networking.

  • October 14, 2012 |
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Apple’s Countdown to the 50 Billion Download Application

Posted on May 3, 2013 by Nandakumar

Most of the mobile application development companies are looking for innovative means of defining their business. Well, the innovation doesn’t stop at developing their business, it even goes to an extend where the mobile app companies implement it in their products and services.

A considerable amount of monetary funds are indeed spend in this developing process, but the results what the companies get are really advantageous and beneficial. One such mobile application development company is Apple. Apple has gone to the extend of regularly updating their apps and devices in order to remain as the top most company in the tech industry.

No wonder, it was less surprising when Apple announced the countdown for the fifty billion apps recently. It signaled the current iOs downloads to an extend of forty nine billion already. Seemingly, Apple has greatly revolutionized the easy ways of playing video games, doing business, researching, educating, creating art, communicating, and the list goes on and on.

Like previously, as Apple had done before the download of a major app store, it has decided to give away about $10,000 apple store gift card to one lucky iOS user who will download the 50th billion application. Plus the next fifty people who download apps will get about five hundred dollar gift card.

Currently as per Apple’s calculation, the current download is about 49,216,610,939 and it is somewhat increasing every thousand apps for every two seconds. So somewhat you can say that there is about two and a half days left until the download count reaches to fifty billion. That is if the download rate goes in the same process.

Furthermore, it was revealed by Apple that it has made the list of the top most 25 free and paid apps of the all times. In those, Facebooks owns about three and Google has four. The most downloaded paid app of all time is the Angry Birds and it has a more astounding editions made – Space, Star Wars and Seasons. These are present among the top most downloaded apps.

Some of the top free Apps available in iTunes are Instagram, Facebook, Pandora Radio, Skype, YouTube, Twitter, Words With Friends Free, Google Search, Temple Run, Fruit Ninja Free, Shazam, etc. The top paid Apps consist of Angry Birds, Pocket God, Plant vs Zombies, Cut the Rope, Fruit Ninja, Tiny Wings, Camera+, Doodle Jump, The Moron Test, Draw Something, UNO, Scrabble, etc.

  • October 14, 2012 |
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Innovative Ways To Nurture Leads Through Blogs

Posted on April 29, 2013 by venkatesan

It is important to note that when it comes to the aspect of business blogging, especially in the case of the inbound marketing, it has to fit right to the attract stage of the given methodology. Why? It is because blogs are the best content that make good social media interaction and they can be easily found by search engines. In addition to that blogs can be a great tool to attract potential visitors and even bring them to your website.

Therefore, you can easily confirm that your particular blog can bring a lot of qualified visitors and even convert them into leads. Also it will be an excellent tool for nurturing leads too. The following are the methods on how you can use your blog as an efficient tool for nurturing the given leads that are there in your hands –

Using the Call-To-Action (CTA)

This is one of the biggest knockout which can make your blog easily fit for nurturing leads. One thing that you need to know that smart CTAs are the CTA which function dynamically. In a sense, they can help to automatically display various CTAs to various visitors based on the given information which you have collected.

Sources From Sales Team

One thing that you need to realize is that your sales team are talking with the leads everyday. So chances are there that they would be having a good amount of blog content based on their interaction with the leads. Sometimes they can write good contents which are based on the interest, problems, needs and even challenges of the leads.

Make Your Sales Team Read Blogs

You will be having a lot of great blogs which can be very well used in the sales process. However, you need to confirm whether that your sales representative know about it. It is very important that you don’t assume that the salespeople are reading all the blogs that you are posting and even that they know all the details right at their fingertips.

Emailing Blogs

You don’t need to leave the task of sharing the blogs with leads who could be potential ones in the future to the sales department. Definitely, all the databases regarding the leads contact and status will be at your disposal and you can easily use the email marketing software to send the blogs to these potential leads. This is a great strategy to re-engage the leads with the contents present on your website and make your business as the top most one when a requirement comes.

Adding the Content of the Blog to Work flow

It is important to remember that all the contents that you have cannot be used to nurture leads and it is doesn’t lead to form submission. Since your blog content is going to be the top most one in the corporate funnel, the blogs can be incorporated at the early stage of the work flow so that you can get easy leads.

Adding the Blog Links in the Various Parts of the Website

You can add the links of relevant blog articles to various other pages of the website where leads are most likely going to visit. For example, you can add the blog links in the product page and this can greatly reinforce your position as industry experts and even lead to nurturing the current leads into potential customers. In addition to that it can even further engage potential clients to read your content and even can lead to a good amount of credibility to your business.

Social Media Promotions Through Blogs

Using your corporate blog, you can easily double the social media presences of your organization. Just remember that the business blog which you have is not one of the rated top-of-the funnel tool and it can at times lead to channel the nurtured leads. Promoting your blogs through social networks like Linkedin, Facebook, Twitter, etc helps to give you a great amount of opportunity that can promote the social media account that you have and even encourage readers to follow you on the social networking sites.

Frankly, blogs are the awesome tools which can greatly increase your corporate presences and even convert the doubtful leads in to confirmed one. All that requires is a good blog and the content which is richly informative and attractive.

  • October 14, 2012 |
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Why iPhone Apps Are Considered As The Best Business Networkers

Posted on April 25, 2013 by venkatesan

Previously, everyone had a social secretary who sole job or you can say that work was to maintain the boss’s social and personal network. In most of the organizations, social secretaries had the primary task of making appointments, managing correspondence, cultivating the Rolodex, and of course keeping their plugged in patrons updated with the goings-on of their closest associates and friends.

It is surprising to know that the heyday of this acute profession has passed away, but still there is a need for organizational skills which has grown as the current networkers have a humongous amount of daily interaction to be done and there is even an new form of social networking. And that particular social secretary is the iPhone.

Mobile experts have said that while there are stress-testing multiple software titles for reference, they have even found out that many of the important apps perform the dutiful function of the departed social secretary services with ease and brought about a great improvement in the original one. Seriously, it is no surprise that the iPhone is the effective and the best sidekick for the innovative networkers.

The capability of the device is so good that it even puts the computer behind especially in terms of the contact list that you have and even mixes the Wi-Fi, GPS, web browsing, bluetooth, etc. Even the apps which are present in the given list of iPhone durables are able to create great networking power tools and it is a great way to really outboard the social engine to get good insights and even draw a suitable amount of connections to your network which you might have not spotted.

It is a common knowledge among most of the experienced networkers that the job is not about trying to develop and build your network as tending to one will really build your own one and even growth will follow naturally. One perfect example is the Contacts Journal and this is really efficient as it greatly helps in logging your conversations and keeping up with the tabs on specific people as well as tasks.

So at a glance, you can see the entire personal history along with the specific contact details including the one where you have spoken last. There are other apps which are very much specialized in assisting you to find the right person when you need them.

To conclude, it is very much important to know that good social secretaries can not only keep your day to day activities organized but even you keep you connected with the known contacts.

  • October 14, 2012 |
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New Mobile Platform Features Introduced By Facebook

Posted on April 20, 2013 by venkatesan

The social networking giant Facebook is really up to something. Well, for past few days, it has been bringing a lot of changes and modifications in its current system. Just recently, it announced a set of changes in order to improve the experience of users and to increase the basic possibility for developers of mobile phones to build apps that would integrate with it.

In this, there is a standard mobile sharing dialog, latest Open Graph application programming interface, faster login and ultimately a technology partner program that would greatly assist developers to get the best third-party solution suiting their needs. Along with this, one of the most important development that was announced was the Object application program interface which would allow mobile developers to make open graph objects that too without having to upload corresponding websites.

In the past, apps had to serve various data into the open graph. It was done using web endpoints, making it difficult for native Android and iOS apps to create that same kind of experience or even gain the same chance for discovery or distribution as web related apps. But it was kind of available if the given resources was built for web backend. Basically, this won’t be very much important as mobile or web based apps will be able to use the Object related API for easy object creation.

In addition to that Facebook is even introducing a model known as object privacy model which would allow objects to get non-public or custom privacy settings. Now this is very much important for certain users generated topics that usually is received from mobile applications. On the other hand, the web-hosted objects will be public.

Also there was another significant development that was announced which is the introduction of native mobile sharing dialog. The important aspect of this is that it gives a basic standard dialog which already includes custom privacy settings, location tagging, friend tagging, etc. Quite similar to the Like button, this share dialog can be easily implemented with the help of a small amount of code through any app and it even works if the user has not logged on the application using Facebook.

Currently, it is only available in a limited beta version for iOS apps. However, it is in the development stage for the Android devices. Moreover, Facebook even has officially announced that it has made changes to the mobile login dialogs which as per the experts feel that has a new and improved cleaner design and can load up to twenty percent faster. Along with this announcement, it was also announced at the Mobile Developers Conference in NY city the established of the Facebook Technology Partner program with ten emerging companies.

Finally, it was revealed by Facebook that it was going to release an update of the Facebook SDK for iOS, that even includes the support for the native share dialog, object API, and also the native login dialog. In short with so many changes and updates, lets keep our fingers crossed to see whether how much successful it will become.

  • October 14, 2012 |
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