Where is your App among the many? Since App Store is overflowing with apps, your mobile application may get lost in the crowd without being noticed by the public. Do you need a solution for this situation? Are you interested in increasing the visibility of your mobile application in the App Store? App Store Optimization (ASO) is the right solution for you. With growing number of apps, ASO has also gained importance in the App World.

App store optimization resemble the Search Engine Optimization (SEO) with one difference that instead of websites, the mobile application is optimized to get listed in the top pages of app store search page. Keywords, head title, meta data, description etc seek its own importance in bringing the App on prominent pages.

Your main intention is to bring a better app position in the App listing pages. Keywords that may be used by the end user to find your app should be used for promoting the mobile application. ASO Keyword volume estimator tool can be useful for finding the phrases most used by the end user. AppCod.es tools helps to find the keyword used by your competitors. Google Analytics also helps to understand the type of audience.

ASO has its own importance in making your App successful in reaching the audience. You will find most of the tools and techniques used with App Store Optimization is very similar to SEO. Now making just an app and posting it into the App store will not be fruitful. You may have to follow the ASO to make the app successful.

On an average it is estimated that 25-30% of the traffic comes from mobile devices. Research suggests that, on average, website visitors are 51% more likely to do business with an online retailer if it has a mobile site. Some of the major benefits by optimizing the websites for mobile platform are discussed below:

1. Easy portability: The main advantage of mobile websites is that it is accessible from anywhere at anytime. Business can reach the targeted audience quickly.

2. Quick Download: By optimizing the site for mobile, the download speed is increased which can reduce the waiting time of the people.

3. Enhanced User experience: The websites are optimized for mobile platform which allows to enhance the user experience and satisfaction with easy accessibility

4. Geolocation: The users can find the geolocation of the business or stores using map facility associated with mobile application which is preferred by the users. Customers can find the business within the proximity which increases the probability of sale

5. Click to call: Websites are optimized to mobile phones which provides the opportunity for the application to utilize the click-to-call option for the users to contact with the business people

6. SEO friendly: Optimized mobile websites have good rankings on search engines as well as register with best directories

7. Brand establishment: Mobile sites help to establish brand loyalty among customers such that sales is improved with brand identification

8. Competitive edge: Customers can be retained on the site by building attractive mobile websites that beats the competitors and are exclusive among the crowd

9. QR codes: Sale of product can be recognized instantly via QR codes that identify products for billing

10. Advertisements: Mobile websites are one of the best medium for ad promotion since it can reach more audience effectively through the hand-held machine.

But these numbers don’t affect companies who are in automobile and fashion retail industries, as for quite some time they haven’t been cashing on the Pinterest’s engagement. As per Digitas, this is a huge problem as when brands don’t use Pinterest, they leave a huge gap in the overall marketing strategies.

John Bitterman who is the senior VP of mobile, content and social lead at Digitas feels that brands do have to go forth and do pinning. The study has shown various opportunities that can help brands to drive conversations on Pinterest which is becoming the engaging visual platform. So, by leveraging to the rich consumer insights, brands can easily cut the guesswork out of their current visual content related strategies. And then they can easily share the type of image which their consumers or audiences want to see.

In addition to that the market research which was done by Curalate and Digitas also showed that eighteen percent of the fashion retail brands pin their items and brands on the Pinterest. Even the study showed that the average pin for retail fashion industry done by brands amounted to forty six pins.

The shocking aspect was that the automobile industry lacked a lot in Pinterest engagement. As per the statistic analysis, more than seventy to eighty percent of the Pinterest engagements of the industry is user-driven. Especially in the case of the automotive brands, a lot of repins were created on community posting rather than brand posting.

Even the study showed that the on an average brands received three repins. This is compared to the ten repins that users would receive for posting products related to automotive. What trade analysis feel that aspirational products like cars have to do well in Pinterest and it is quite sad to see the auto industry stuck up in the first gear.

As per Apu Gupta, the CEO of Curalate, it is really astonishing and some what the industry needs to enact the marketing strategy of leveraging their brand’s heritage to display a compelling visual story which could create a great emotional connection with consumers.

The one particular industry that found to achieve great success and activeness in the Pinterest community was the electronic brands. Curalate and Digitas found that about forty seven percent of the pins of electronic industries were done by brands. Moreover, the study also found out that the pictures of the e-health devices proved to be quite popular on the website.

Now this study was conducted using the statistics information from more than ten million Pinterest comments, pin, likes, etc. Curalate and Digitas checked the entire Pinterest data from the available 120 brands which were available for study.

Over the past few years, the usage of Pinterest for marketing purpose has been increasingly gaining momentum. Just last month, Pinterest introduced a new analytic for verified brands with the major aim of improving the marketer’ experience in relation to social networking.

A considerable amount of monetary funds are indeed spend in this developing process, but the results what the companies get are really advantageous and beneficial. One such mobile application development company is Apple. Apple has gone to the extend of regularly updating their apps and devices in order to remain as the top most company in the tech industry.

No wonder, it was less surprising when Apple announced the countdown for the fifty billion apps recently. It signaled the current iOs downloads to an extend of forty nine billion already. Seemingly, Apple has greatly revolutionized the easy ways of playing video games, doing business, researching, educating, creating art, communicating, and the list goes on and on.

Like previously, as Apple had done before the download of a major app store, it has decided to give away about $10,000 apple store gift card to one lucky iOS user who will download the 50th billion application. Plus the next fifty people who download apps will get about five hundred dollar gift card.

Currently as per Apple’s calculation, the current download is about 49,216,610,939 and it is somewhat increasing every thousand apps for every two seconds. So somewhat you can say that there is about two and a half days left until the download count reaches to fifty billion. That is if the download rate goes in the same process.

Furthermore, it was revealed by Apple that it has made the list of the top most 25 free and paid apps of the all times. In those, Facebooks owns about three and Google has four. The most downloaded paid app of all time is the Angry Birds and it has a more astounding editions made – Space, Star Wars and Seasons. These are present among the top most downloaded apps.

Some of the top free Apps available in iTunes are Instagram, Facebook, Pandora Radio, Skype, YouTube, Twitter, Words With Friends Free, Google Search, Temple Run, Fruit Ninja Free, Shazam, etc. The top paid Apps consist of Angry Birds, Pocket God, Plant vs Zombies, Cut the Rope, Fruit Ninja, Tiny Wings, Camera+, Doodle Jump, The Moron Test, Draw Something, UNO, Scrabble, etc.

Therefore, you can easily confirm that your particular blog can bring a lot of qualified visitors and even convert them into leads. Also it will be an excellent tool for nurturing leads too. The following are the methods on how you can use your blog as an efficient tool for nurturing the given leads that are there in your hands –

Using the Call-To-Action (CTA)

This is one of the biggest knockout which can make your blog easily fit for nurturing leads. One thing that you need to know that smart CTAs are the CTA which function dynamically. In a sense, they can help to automatically display various CTAs to various visitors based on the given information which you have collected.

Sources From Sales Team

One thing that you need to realize is that your sales team are talking with the leads everyday. So chances are there that they would be having a good amount of blog content based on their interaction with the leads. Sometimes they can write good contents which are based on the interest, problems, needs and even challenges of the leads.

Make Your Sales Team Read Blogs

You will be having a lot of great blogs which can be very well used in the sales process. However, you need to confirm whether that your sales representative know about it. It is very important that you don’t assume that the salespeople are reading all the blogs that you are posting and even that they know all the details right at their fingertips.

Emailing Blogs

You don’t need to leave the task of sharing the blogs with leads who could be potential ones in the future to the sales department. Definitely, all the databases regarding the leads contact and status will be at your disposal and you can easily use the email marketing software to send the blogs to these potential leads. This is a great strategy to re-engage the leads with the contents present on your website and make your business as the top most one when a requirement comes.

Adding the Content of the Blog to Work flow

It is important to remember that all the contents that you have cannot be used to nurture leads and it is doesn’t lead to form submission. Since your blog content is going to be the top most one in the corporate funnel, the blogs can be incorporated at the early stage of the work flow so that you can get easy leads.

Adding the Blog Links in the Various Parts of the Website

You can add the links of relevant blog articles to various other pages of the website where leads are most likely going to visit. For example, you can add the blog links in the product page and this can greatly reinforce your position as industry experts and even lead to nurturing the current leads into potential customers. In addition to that it can even further engage potential clients to read your content and even can lead to a good amount of credibility to your business.

Social Media Promotions Through Blogs

Using your corporate blog, you can easily double the social media presences of your organization. Just remember that the business blog which you have is not one of the rated top-of-the funnel tool and it can at times lead to channel the nurtured leads. Promoting your blogs through social networks like Linkedin, Facebook, Twitter, etc helps to give you a great amount of opportunity that can promote the social media account that you have and even encourage readers to follow you on the social networking sites.

Frankly, blogs are the awesome tools which can greatly increase your corporate presences and even convert the doubtful leads in to confirmed one. All that requires is a good blog and the content which is richly informative and attractive.

It is surprising to know that the heyday of this acute profession has passed away, but still there is a need for organizational skills which has grown as the current networkers have a humongous amount of daily interaction to be done and there is even an new form of social networking. And that particular social secretary is the iPhone.

Mobile experts have said that while there are stress-testing multiple software titles for reference, they have even found out that many of the important apps perform the dutiful function of the departed social secretary services with ease and brought about a great improvement in the original one. Seriously, it is no surprise that the iPhone is the effective and the best sidekick for the innovative networkers.

The capability of the device is so good that it even puts the computer behind especially in terms of the contact list that you have and even mixes the Wi-Fi, GPS, web browsing, bluetooth, etc. Even the apps which are present in the given list of iPhone durables are able to create great networking power tools and it is a great way to really outboard the social engine to get good insights and even draw a suitable amount of connections to your network which you might have not spotted.

It is a common knowledge among most of the experienced networkers that the job is not about trying to develop and build your network as tending to one will really build your own one and even growth will follow naturally. One perfect example is the Contacts Journal and this is really efficient as it greatly helps in logging your conversations and keeping up with the tabs on specific people as well as tasks.

So at a glance, you can see the entire personal history along with the specific contact details including the one where you have spoken last. There are other apps which are very much specialized in assisting you to find the right person when you need them.

To conclude, it is very much important to know that good social secretaries can not only keep your day to day activities organized but even you keep you connected with the known contacts.

In this, there is a standard mobile sharing dialog, latest Open Graph application programming interface, faster login and ultimately a technology partner program that would greatly assist developers to get the best third-party solution suiting their needs. Along with this, one of the most important development that was announced was the Object application program interface which would allow mobile developers to make open graph objects that too without having to upload corresponding websites.

In the past, apps had to serve various data into the open graph. It was done using web endpoints, making it difficult for native Android and iOS apps to create that same kind of experience or even gain the same chance for discovery or distribution as web related apps. But it was kind of available if the given resources was built for web backend. Basically, this won’t be very much important as mobile or web based apps will be able to use the Object related API for easy object creation.

In addition to that Facebook is even introducing a model known as object privacy model which would allow objects to get non-public or custom privacy settings. Now this is very much important for certain users generated topics that usually is received from mobile applications. On the other hand, the web-hosted objects will be public.

Also there was another significant development that was announced which is the introduction of native mobile sharing dialog. The important aspect of this is that it gives a basic standard dialog which already includes custom privacy settings, location tagging, friend tagging, etc. Quite similar to the Like button, this share dialog can be easily implemented with the help of a small amount of code through any app and it even works if the user has not logged on the application using Facebook.

Currently, it is only available in a limited beta version for iOS apps. However, it is in the development stage for the Android devices. Moreover, Facebook even has officially announced that it has made changes to the mobile login dialogs which as per the experts feel that has a new and improved cleaner design and can load up to twenty percent faster. Along with this announcement, it was also announced at the Mobile Developers Conference in NY city the established of the Facebook Technology Partner program with ten emerging companies.

Finally, it was revealed by Facebook that it was going to release an update of the Facebook SDK for iOS, that even includes the support for the native share dialog, object API, and also the native login dialog. In short with so many changes and updates, lets keep our fingers crossed to see whether how much successful it will become.

As per the report from the representatives of Morgan Stanley, it is said that Apple is on the look out of making a huge impact through the launch of the iOS7. And what makes this particular device awesome and the thing to watch out for, is the full-fledged mobile application which is one of its kind. The spokesperson said that the app looks killer and top-notch and it is really going to be craved by most of the Apple users.

Unluckily, that is not the place where the good news ends. There has been speculations that the iOS 7 will be launched in the month of June during the Apple’s Worldwide Conference for Developers or at least there are chances of an upgrade which will roll-out. However, some feel that the app could be delayed. As per the information from the inside source of Apple Inc, it is said that the release date of the app could be delayed by a year or two.

Already, Apple has dipped its toes in proverbial sense the year before, during the launch of its app the Passbook. The app was basically used for storing tickets and coupon information which turned out to be less efficient and user-friendly with regard to making payments digitally. Even there are certain speculations that the iPad and the iPhone would be having the necessary NFC technology which would be a standard one. Frankly, this is one of the areas where the Apple is really dangerously falling behind.

Nowadays, many Windows Phone 8, Android, BlackBerry 10 phones have NFC and it is really surprising to know for some basic reason Apple has decided to stay away from the party. Now in case of the digital wallet, there are certain basic speculation that it is going to take off in a huge way, especially in the coming years. However, where and when Apple would join the affrays, it would really be nothing more than a news.

Basically, this is clearly one of the best examples which shows how the Apple is very much lagging behind most (almost) of its rivals in terms of user-friendliness and innovation. This year there are news hovering around the mobile development cycles about the date when the latest iPhone 5S would release.

Even there are a huge amount of speculations on how the new iPad Mini 2 and iPad 5 would be. One has to really wait and watch to see whether the devices have the potential of wowing us in case Apple gets them right.

The only redefining aspect is setting apart your app from others available in the market and even ensuring that there is a smooth and easy submission process. A lot of mobile experts feel that there is more development left in the mobile technology and mobile users have to wait to see most of it. The following are the three innovative and great tips that you can follow and use to the best of your abilities -

Thinking Differently Now this is something which people never seem to realize or think about. No one needs another flashlight app or tip calculator. Re-invention is not what people like. There should be something distinct and different about an application. It is important for a application developer to come up with something which people have never seen before.

However, it is not an easy thing. You need to deeply analyze and understand your competitors. It is important that a developer knows the app by heart.

Design With hordes of app already throning the market, companies like Google and Apple won’t be needing an app. In a sense, they are not starving for an app, so they could greatly delay the acceptance or reject an app in case if it is not interactive and easy to use.

The primary focus should be on delighting the person and making your app suitable for usage. It is okay to have fancy animations and graphics as long as it is fun. But if it is boring and has no purpose, then it is better to eliminate them. In addition to that you do need to study how people use the app and try to make necessary improvements based on it.

Efficiency One thing that you need to realize is that Tablets and Smartphone apps have limited CPU power. So those apps which eat up 4G or 3G data are sometimes prone to crashing and even there is a possibility of it getting deleted by the app stores. Your app should have the essential functionality in making sure that the data are effectively and efficiently used.

Frankly, one may think that developing mobile apps is a tedious task and also time consuming. To an extent it is somewhat true if one doesn’t do extensive market research and knowledge in this field.

How is it possible? Simply put it straight, there are a lot of engaging features and that is something that you need to check out. Firstly, the latest feature that the Nauction has is the appealing and eye-catching themes. Unlike the other auction websites which have a standard theme, the Nauction software will provide you with themes that not only looks great but gives an entirely new dimension to your website.

If you thought that the ravishing themes are the only worthy features, then you are wrong. One particular feature that you would really like is the future auction, where you can know about the products that will bid the next day. Not only you would get the name of the product, but also its entire information along with the time when the bidding starts. Plus there is the watch list feature where one can watch a product carefully.

This watch list feature helps a person to keep a tab on the product and use that information for future reference or analysis. In addition to that there is the buy now feature where rather than going for bidding, a user can buy a product at the given market price.

Along with these set of features, there are other host of features which act as a good source of marketing. At times when you want to inform the user about a recent product launch or a special bidding feature, the best way to do it is using email and newsletter. The auction scripts will regularly send emails and newsletters to the user to keep them updated about the events happening on the website.

Also there is the referral program where one can refer people through social networking sites and get bonus points. Also you can create brand awareness about products and get more members to join the auction site. Social media references are a great way to reach a larger audience and entice them to take part in the bidding procedure.

Frankly, to put it in simple words, the Nauction script helps one to conduct online auction in a secured platform. Want to know more about the product just visit the website http://nauction.ndottech.com and feel free to contact us through contact-sales@ndottech.com