Atrophy in human pathology refers to a reduction in the size or wasting away of an organ or tissue from lack of use or disease. Same thing can happen to your website with a good page rank and Google listing.
Link Atrophy is the rate at which links you have acquired is disappearing. If your website depends on links that quickly come and move away, Google may not have sufficient time to index, identify and attribute links towards your Page Rank and ultimately your website listing in the search engine.
Search engines have come to conclusion that the longevity of a link’s presence in a website increases its value to the target page.Instead of getting temporary link through the technique like press release, you can build some permanent link placements. There are tools available that check the link atrophy of your website. These tools can either look at a list of links you provide, or they can track the top 100 links.
When you have reciprocal linking, you have to check whether your link partners are linking back to you. There may be some website owners who just do link exchange for a short time duration,then remove you link in the belief that you will not notice.
You can take these steps:
Make sure that when you go for some reciprocal linking better to get link exchange with trusted websites or business partners.
Never attempt to buy or rent short term links. While you do “buy links” directories, ensure that they are lifetime type links with a one stroke payment.
In link building it is about quality over quantity.So try to get quality links
You can use the link atrophy tool that is reliable in order to check your link atrophy rate on a regular basis.
Many websites don’t make it regular to maintain their pages and links. On most of the occasions, these disappearing pages and links are of great interest to SEOs. Search engines are keen to know that their link acquisition and campaigning efforts are being maintained.
The link atrophy checking tool will check the links reported from Linkscape/Open Site Explorer and determine which, links if any, have been lost. It can help you identify a link partner or source that’s no longer pointing your way in order to facilitate a quick, easy recovery.
The best thing about the tools is that there is no registration or installation required. Most popular tools are entirely plug and play only.