Simmons is a wide spread mattresses manufacturing company which has several factories across five continents. It has established as one of the largest bedding manufactures by providing the best comfort to the customers by researching on problems related to sleep. Simmons is located at Morocco since 1947 earning brand loyalty. The various products of Simmons include mattresses, bedding accessories, bedding, pillows, and furniture.
The ecommerce site for Simmons was developed by NDOT as a flourishing project in Magento Software which helps to create the most difficult project easily. Project development was done cost effectively with the open source platform. The site was developed with user-friendly features with easy navigation. User could find the required product by answering the questions asked by the site which reflects the features of interactive searching.
The client was very much interested in developing a new site since the existing site had very less features. The challenge was to develop more interactive site which could attract the customers and retain them on the site. Client also wanted to introduce the loyalty program into the site in order to make the customers happy.
The site was developed with product centric concept. User could view the site information in English as well as French language which makes the site as Global online store. Money transaction was handled with ease on the site and made the checkout to be very easy as well as reliable. Unique theme was used for each page of Simmons ecommerce site with different layouts for each product presentation.
Customer profiles could be easily created which was useful for introducing loyalty programs. Two types of loyalty program was introduced on the site such as awarding points and sponsorship. In first option, user will be awarded points on purchase which he can use for further shopping. In the second option of loyalty, the user has to refer friends to earn points which he can use for further shopping.
The key benefits upon implementation of new Simmons ecommerce website: