American Airlines would have never thought when they introduced dynamic pricing in early 80’s that it would become a grand success in the market. Dynamic pricing is a new strategy where the prices are determined by real time supply and demand. It allows retailers to monitor the price 24/7 and increase the profit by 25% on average which makes it highly competitive in the market.

Study reveals that mobile commerce will account for 30% of global retail e-commerce spending by 2018, up from 15% in 2013. People’s attitude for purchasing has changed with newer facilities like mobile shopping. It creates an environment of convenience where user can simply buy using their mobile and shop from anywhere. Even the prices are also very competitive.

Plenty of business mobile apps are entering the market day-by-day that it gets easily lost in the crowd. Only few business apps like Dropbox, Google drive, Evernote, Bump etc., have established themselves in the market. The main reason for this is the features of the app. The business app which provides flexible features shine in the market.