5 Golden Rules for Making an App Successful

venkatesan | September 6 - 2013

People’s expectation towards a mobile app has increased with the increasing competition prevailing in the market. Due to this, companies tend to rush new mobile applications into the market quickly. This arises the need for updating the apps as per market need and customer feedback. These kind of premature entry of apps into the market can damage the good will of the organization as well as lead to failure of app.

Some of the best rules to follow for making an app successful in the market are discussed below:

Know your path in building a mobile app

Building an app needs proper planning and execution. One should be clear on overall goal of the app, what is the need, who will be its users, and how far the app will be successful. The costing of building an app should be clearly charted out by dividing the different phases of mobile app development and how much it will cost for each stage. The spending should be controlled within the budget.

The development should also be in time-line with the spending. If there is any delay in development, it may effect the cost too. At every stage, it should be accessed if it meets the end user requirement since they are the one who are going to use the app ultimately. If possible, get user feedback to program it properly. It is recommended by specialist in this field that one should not build an app just because his competitor has it. The app should be thoroughly analyzed for pros and cons before developing and launching.

Choose Method of Development and Developers

There are multiple means to develop an app. One can develop it in-house or give it outside for a contract or even employ a freelancer as per the need. Large companies have full time dedicated employees. In case of small company, it may leave them no choice to either give it out as contract or use freelancers. The choice depends upon the size of the project. It is very much essential to know the strength of the employee and his experience in building apps in the past.

You will rarely find a person with designing and programming skills together who can handle the entire project. Hence persons with certain skill set who are individual developers or an agency team is preferably. You can also demand for the proficiency of developer and evidence of agency work. They should be able to manage the integration of apps with existing software systems or life cycle management systems.

Appoint an IT Project Manager

Eventhough the project is handled by the developers and designers, there should be an external project manager to co-ordinate with the project completion. He can be anyone within the IT line or someone related to the project type such as someone from marketing department incase if the project deals with marketing.

Selecting a proper project manger in line with the businesses can be very helpful for successful completion of the project. He may be able to clear the various practical doubts that arises while programming and designing.

Pilot Study

Doing a pilot study always help to give the final shape to the project. Feedbacks can be obtained from the user end. This allows the developers to know about the likes and dislikes of the final end user. The testers can also be very useful at this phase.


You may get lots of input while doing pilot study, but real feedbacks from the market is highly essential after the product release. One should continuously update the product throughout the lifecycle of the app using the feedbacks. There are many tools in the market such as TestFlight, HockeyApp, App47 etc which automatically collects feedback from the users.

Social media, company website, and app store also plays a vital role in getting feedbacks. There should be proper response produced for each feedback, especially the dissatisfied ones.


Building a mobile app and taking it right into the hands of the audience is not an easy task. Many thing may be taken into the count such as app idea, investment, developer, customer satisfaction etc. Even if you give the app for free, customers may not come back if they don’t like the app. Hence follow the above rules and frame your own success formula for successful apps in the app store.