The growing advent of smartphones, along with apps that run on them is perhaps the biggest technical phenomena in the recent times.Smartphones has now become the remote control for our lives, with things happening in just a single tap through a surplus of mobile apps to choose from i.e.

Most of the developers manage to place their app in the app store after hurdles, but all the efforts goes in vein as the app receives no downloads.

Promoting the mobile app is more challenging than building the app. There are millions of app in the app store and chances are there that your app may get lost in the crowd. An inspiring app marketing strategy is what is needed to promote the app to the right audience. Some of the effective methods to promote the app are discussed below.

The mobile apps have become one of the inevitable part in today’s modern world. There are piles of app out there in the market. Infact multiple apps are available for the same solution. Then how could one decide on going with an app? Here comes the importance of app intuitiveness and customer usability.

Mobile apps are the current trend and marketing them is an essential aspect for making the app reach more audience. There are millions of app out there in the app store. Your app may disappear in the crowd. Therefore it becomes highly essential to market the mobile app such that it stands out in the crowd. Some of the strategies for mobile app marketing are discussed below.

It has been noted that one one in four mobile app (25%) downloaded is never used again. I bet you don’t want your mobile app to be one among them. Each app should be unique and useful such that more people are attracted towards it. Some of the tips to make your app succeed are discussed below which help your app not to disappear in the crowd of mobile apps.

If you keep a race between mobile website and mobile app, then naturally the winner of the show would be mobile apps. The simple reason behind is its reach to the end user. Recent studies reveal that smartphone users spent 87% of their time browsing mobile apps and iPad users spent 76% of their time on mobile apps.

Mobile websites are fast becoming a great online arena for shoppers. There are currently four billion smartphone users and statistics have clearly shown that by the end of 2014 mobile searches will overtake the desktop traffic.

The extensive growth that mobile application has made is quite interesting and applaudable. However, the only demerit is that it is difficult for users to find new and innovative apps in the crowded list of application marketplace.
Since there is a huge supply of apps in the market, it adds pressure on app developers.