How to Choose the Best Platform for Your Mobile App?

venkatesan | November 28 - 2014

Mobile application development is at its peak with multiple platforms to support development such as Android, iPhone, Windows, Blackberry etc. App development in each platform is unique with distinct features. One has to select the right platform to develop apps based on requirements, each product and its infrastructure etc.

It is estimated that 52.3% of US smartphone users rely on Android devices while only 37.8% account for iPhone. On other hand, iPhone fetches more income than Android. Some of the options that are considered for selecting platform for app development are discussed below.

Supportive devices

Android supports more than 12,000 types of devices which is an advantage as well as disadvantage, but iPhone is available only in few device type. Hence the Android may be favorable to reach more audience.


The Android vary in terms of hardware, features, and retail prices. The apps do not render properly across the multiple Android platforms which makes the testing to be a difficult job. Whereas iPhone is found uniformly across handful of devices which is easier to handle.

Consumer trends

The consumer trends and requirements vary across different platforms. One of the advantage for Android is that it provides multiple Google services such as Map, Gmail, Calendar, Google Now, Google drive etc. These services can be used with the app while developing which makes the work to be simple. This determines if the consumer is in need of iTunes or Google Play.

Mass market

The Android platform has a mass market when compared to iPhone. The Android supports Windows or Mac to create an application while the iPhone can be build only across the Mac which makes the Android to be a more flexible platform to build apps.

Free of Charge

Android is an open source while the user has to pay for using iPhone. The user has to pay a fixed amount as yearly subscription for using iOS platform. Even though it is paid service, the quality is maintained with iPhone apps. Android being an open source has not much control on quality.

Publish to App store

The Android apps can be easily uploaded into the Google Play app store. But, in case of iPhone, the app has to be approved by a jury for iPhone platform to publish the apps on iTunes. Though you may find the procedural for approving apps in iTunes to be hard, it helps to maintain the quality for the app which makes it more preferable.


Android has a collection of multiple versions of the platform such as Froyo, Gingerbread, Honeycomb, Icecream sandwich, Jelly bean, KitKat and so on. Android maximizes the number of users of app.


The iPhone fetches more revenue and people are ready to pay for developing the apps in iPhone due to its standard development method and testing process. On the other hand, Android is cheaper to build with lesser quality and revenue. Android developers are only making $.0.19 for every $1 that iOS developers make in revenue per download.

Windows Phone

There is a segment of market still using Windows owning to its intuitive interface but only holds 4% of total market share. Windows can be the third choice for developing apps after iPhone and Android.


Though Blackberry holds only 1% of the market share, it is used by group of persons in the highest income bracket. It is the preferred platform to build business apps.

Hope the above discussed points maybe useful to some extent for analyzing the mobile platforms before selecting one to develop mobile apps. Each platform has its own merits and demerits. The Android may be selected for its wide reach and download, iPhone may be selected for quality, Windows may be selected for customer friendliness, and Blackberry may be useful for developing business apps. The mobile platform may be selected based on the requirements as well as on your budget.