Ranking Your Mobile App Higher

venkatesan | February 28 - 2013

The extensive growth that mobile application has made is quite interesting and applaudable. However, the only demerit is that it is difficult for users to find new and innovative apps in the crowded list of application marketplace.

Since there is a huge supply of apps in the market, it adds pressure on app developers. The problem lies in the fact that these developers have to not only make apps notice but even have to do various works like retention, drive engagement, monetization for their users.

In addition to that finding apps in the Apple App store is no walk in the park as there are limited discovery and search feature. Therefore, unless you know the app’s name, it is not going to be easy for you to find the app that you want. It will be easy to find branded apps like Angry Birds, Where’s my Perry apps, etc. Now just imagine of less famous or branded app. Surely it is going to be a difficult task unless you know the name of the app.

The following are some of the SEO tips that you can right away follow in order to get your apps across the first page of search engine

It is important that you use extensive traditional SEO practices. Besides searching on the Apple Store, users can even use the search engine to download their favorite apps. So it is necessary that your apps should come in the first page of the search engine result.

One way is through back link and it can make your app’s name visible as the search result. The trick that you use to promote your mobile app is similar to that of promoting your blog or digital asset.

Another important aspect that you need to do is choose a good name for the app. This will greatly have a positive impact on search engine optimization and mobile application market. Make sure to choose relevant keywords in the app’s name to describe the app.

Keyword selection is another thing that you need to keep in mind. The keyword chosen should be descriptive and tailored to the targeted audience. This is a very important step as the keyword holds the most weightage in the search algorithm after the app’s name. So try to optimize all the keywords that you have for a minimum of 100 characters including spaces.

Have a strategic approach while choosing the category for your app. The category that is chosen should be apt to the function that the app does. Categories like gaming, lifestyle, entertainment are highly competitive ones and you need to have a thoughtful approach on choosing the best category which could help you to reach the intended users/audience.

It is also important that you optimize the description of the app. Even though it may not have a huge advantage in the Apple’s iTune services, but in the Google search engine it plays an important role. To achieve a good ranking in the Google search engine,you need to optimize the content of the app that you submit. Keep a good focus on the first two sentences as it is what people will be reading.

Frankly, the best way to get more traffic to your website is by mixing up these tips. They are bound to give you the desired result.