The Mobile App Vs Declining Mobile Web Surfing

Nandakumar | April 4 - 2014


The attitude of people towards surfing the internet has changed apparently with the introduction of mobile apps. Earlier, the end user preferred to browse the web using the smartphones instead of PCs. As per record, 55% of the internet usage occur via mobile. About 91% of consumers check the email on their smartphones. Despite all, the fact remains that native mobile apps are dominating and prevalent when compared to mobile web.

The mobile apps provides rich user experience which keeps the customer motivated to choose smartphones. The apps like Angry bird games and social networks like Facebook or whatsapp keep the people engaged. This has led to remarkable changes and adoption to apps instead of mobile web surfing. It is worthwhile to note that during 2013, the average use of mobile website has drastically come down from 31 minutes daily to 22 minutes per year.

Apps are ruling the market under all categories which includes games, news, communication apps, multimedia apps etc. Though the people are using the internet on the mobile, they are not using the web perhaps! The mobile apps have more access to end user data which helps to provide personalized service to them.

The information stored by the mobile app serves internationally. For example, the profile information that is presented by you can be used uniformly to shop, participate in the event, listen to music, watch movies etc. The mobile apps, that use the native features of the phone, makes it convenient for the user since the information is locally available offline.

One of the simplest reasons for users preferring the mobile apps is that they are 55% convenient, 48% faster, and 40% easy to browse. The apps load quickly which keeps the end user happy. On the other hand, the loading time can also be bane for the mobile apps since people expect the app to get loaded quickly or otherwise they stop using the app.

For 2014, it is predicted by experts that there will be 86% of people using the mobile apps, while only 14% will be using the mobile web. In the road of innovation, the mobile apps are dominating in the market reducing the popularity of HTML based mobile web surfing.