Marketing Manager

Coimbatore Full-time Marketing

Job Description :

NDOT is currently reinforcing its marketing wing. We are looking for energetic and enthusiastic marketing managers.

  • Develop product positioning and messaging that differentiates our products in the market ensure positioning is consistently filtered through all channels of communications - internal & external (e.g. sales materials, website, PR & Analyst briefings, etc.)
  • Develop product positioning and messaging that differentiates our products in the market ensure positioning is consistently filtered through all channels of communications - internal & external (e.g. sales materials, website, PR & Analyst briefings, etc.)
  • Together with the product team, educate both internal and external stakeholders about our product features and their benefits.
  • Sales enablement – communicate the value proposition of the products to the sales team and develop the sales tools that support the selling process of your products
  • Create product content (e.g. sales enablement documentation, case studies, product videos, ROI, Competitor comparison matrices, website copy, blog posts, forum responses) to articulate the benefits of our products and to support demand generation campaigns and sales cycles.
  • GTM and Product launch – plan the launch of new products and releases and manage the cross-functional implementation of the plan
  • Demand Generation – support and work with other marketing units on lead generation activities, including digital marketing, trade shows, email campaigns, etc., with messaging and campaign assets (Whitepapers, Solution guides, infographics, etc.) and ensure sales have appropriate follow up materials to execute on leads
  • Speak and present both internally and externally to promote the story of our product.
  • Measure and optimize the buyer journey as it relates to product feature adoption and usage.
  • Market intelligence – be the expert on your buyers, how they buy and their buying criteria; be the expert on your competition, how to tackle them. Keep abreast of industry trends and market influencers.

Qualifications :

  • 6-8 years of product marketing experience with, marketing technology, & analytics experience preferred
  • Exceptional written and verbal communications skills
  • Strong analytical skills
  • Expertise and awareness of marketing technology and tools
  • Start-up experience a plus

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